Key benefits of a national affordable housing website to providers of affordable home ownership are:
- Focusing on affordable property enhances its marketing, clearly communicating the advantages and dispelling the myths of who can access it, thereby improving information on housing options.
- Carrying a material proportion of available affordable homes across the UK will attract significant internet traffic, making PathtoProperty an authoritative source nationally.
- Economies of scale mean PathtoProperty can deploy professional marketing strategies. Raising the profile of affordable housing generally, as well as the website.
- Lower online advertising costs and reduced exposure to increased published charges from existing property websites e.g. Rightmove dramatically increased charges last year.
- A focused website can provide professional lead management and communication systems appropriate for affordable housing (drawing on principles of estate agency software rather than just a basic property website) improve efficiency and effectiveness of affordable homes providers’ internal systems.
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